fbpx

Maximize Bookings Minimize Costs

The Perfect Balance

Unsustainable

In the accommodation market businesses face significant challenges, from constantly evolving consumer demands to the relentless pressure of standing out among numerous competitors. One of the most pressing issues is the high costs associated with third-party booking platforms, which can erode profit margins and make it difficult to remain financially sustainable. Additionally, businesses often struggle to overcome effective and prompt communication barriers, leading to unsatisfactory booking results and further hindering growth and customer satisfaction.

The Perfect Balance

The Perfect Balance

  • Increased direct bookings.
  • Reduced booking cost.
  • Increased profit.
  • Fast and effective guest communication.
  • Level up booking experience.
  • Increased repeat bookings.
  • Building your own brand.

Developed for Hotels & Guest Houses

Random marketing is not the way to grow your business. It all starts with a strategy.

From Looking to Booking

The one thing most Hotels and Guest Houses are missing is the ability to:

  • Answer important questions when it matters.
  • Assist with the booking process when the guest is busy making arrangements.
  • Take care of the special requests that will make their stay memorable while they are busy planning their trip, rather than waiting for you to find the time to respond.

Being available to assist when it is convenient for your guest is crucial. When you sit down to answer these questions, it will most likely not be the ideal time for your guest.

A guest’s experience starts at the moment they begin searching for a place to stay.

Result Driven Strategy

Third-party booking websites (OTA’s) are easily charging 18% to 24% commision. This is a large portion of your profit and then does not include the discount that you offer.

Cost per Booking:

  1. Booking websites can cost you 18% to 24% of your booking value.
  2. Marketing with website bookings can cost you 19% to 35% of your booking value.
  3. When online an online chat is added this can be reduced to 12% to 17%

The cost of a booking is drastically reduced if you can answer their questions when it matters.

Saving on Booking Cost

  1. On a booking cost of 18% of the booking value:
    On a total of R300 000 bookings, you will pay R54 000 commission to the third-party booking website.
  2. On a booking cost of 13% of the booking value:
    Driving traffic to your websiteand also doing R300 000 bookings will cost you R39 000.
 

This is a saving of R15 000 on your cost per booking.

The ROI is calculated on historical data and is not gaurenteed as there are several factors that influence the outcome.

This campaign type has been successfully used in hotels & Guest houses. Due to the nature of this campaign it is possible to calculate a minimum ROI (Return on Investment).

 

Marketing Strategy

This is where it starts:

Increase traffic on your website through online marketing

Improve the guest experiance by assisting them while they are inquiring or making the booking.

Assist your guest or make the booking on their behalf

This strategy has proven to improve the effectiveness of bookings made on the Hotel or Guest House’s website

Included in this Solution

Website Chat Widget

Phone Calls

Email Inquiries

Website Inquiries

Answering questions for FREE

Follow-up Communication

Guest Booking Assistance

Result Driven Marketing

Ideal for High Ticket Items

The strategy followed has proven itself to be very successful in high ticket items:

Motor industry

Cabinetry manufacturing

Property industry

Furniture

Installations

Almost any high ticket item

Free Strategy Call

This is not a sales call, but rather a strategy call to see if and how we can work together to grow your business.

This is a no obligation call and truly a free call

Looking forward to share strategies with to you.